Ph.D. in Strategic Management and Operation Research (December 2022): o Title: BENCHMARKING METHODOLOGY FOR INTERNATIONAL OIL COMPANIES BASED ON THE HYBRID STRATEGY AND STRATEGIC PERFORMANCE. o Awarding Institute: School of Management, Universiti Sains Malaysia Penang, Malaysia (QS World Ranking: #137). o Remarks: Received the first-class “Excellent Publication Award” in recognition on the outstanding number of publications. M.Sc. in Organizations Studies (Organizational Theory and Behaviour) (April 2016): o Title: The Impact of Justice of the Leader and Relationship Quality on Organizational Citizenship Behaviour: Trust in the Leader and Psychological Empowerment as a Mediating Variables. o Awarding Institute: School of Business, University of Basrah. o Remarks: Graduated with distinction level along with the Top Academic Excellence Award for females and males’ masters graduates. B.Sc. in Operation Management (July 2013): o Awarding Institute: Management Technical College, Southern Technical University, Basrah, Iraq. o Remarks: Graduated with the first honour level with CGPA: 3.97/4.0 (Excellent).

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Research Publications Journal Articles 1. Alnoor, A., Abbas, S., Sadaa, A. M., Chew, X., & Bayram, G. E. (2025). Navigating the power of blockchain strategy: Analysis of technology-organization-environment (TOE) framework and innovation resistance theory using PLS-SEM and ANN insights. Technological Forecasting and Social Change, 214, 124044. [ISI Web of Science (Impact Factor: 12.9) and Scopus indexed; Q1]. 2. Fayez, A. S., AL‐Abrrow, H., Abdullah, H. O., Alnoor, A., & Abbas, S. (2025). Entrepreneurial culture and leadership: Evidence of the importance of intention. Global Business and Organizational Excellence, 44(2), 5-23. [Scopus indexed; Q1]. 3. Mohammed, T. J., Xinying, C., Alnoor, A., Khaw, K. W., Albahri, A. S., Teoh, W. L., & Saha, S. (2024). A Systematic Review of Artificial Intelligence in Orthopaedic Disease Detection: A Taxonomy for Analysis and Trustworthiness Evaluation. International Journal of Computational Intelligence Systems, 17(1), 303. [ISI Web of Science (Impact Factor: 2.2) and Scopus indexed; Q1]. 4. Alnoor, A., & Atiyah, A. G. (2024). An SEM-ANN analysis of the influence of strategic merger on strategic postchange of family businesses. Nankai Business Review International. [ISI Web of Science (Impact Factor: 2) and Scopus indexed; Q3]. 5. Alnoor, A., Abbas, S., Khaw, K. W., Muhsen, Y. R., & Chew, X. (2024). Unveiling the optimal configuration of impulsive buying behavior using fuzzy set qualitative comparative analysis and multi-criteria decision approach. Journal of Retailing and Consumer Services, 81, 104057. [ISI Web of Science (Impact Factor: 11.0) and Scopus indexed; Q1]. 6. Chew, X., Alnoor, A., Khaw, K. W., Sadaa, A. M., Al Halbusi, H., & Muhsen, Y. R. (2024). Symmetric and asymmetric modeling to boost customers’ trustworthiness in livestreaming commerce. Current Psychology, 1-19. [ISI Web of Science (Impact Factor: 2.8) and Scopus indexed; Q1]. 7. Yousif Alhasnawi, M., Mohd Said, R., Raad Muhsen, Y., Alnoor, A., Mowafaq Alshdaifat, S., & Mohamed El Shlmani, Z. (2024). A systematic literature review of budget participation: foundations, trends, and ways forward. International Review of Public Administration, 1-28. [Scopus indexed; Q2]. 8. Alnoor, A., Atiyah, A. G., & Abbas, S. (2024). Blockchain Adoption Strategy from the Perspective of Organization, Technology and Environment Theory: A Hybrid SEM and ANN Approach. Global Business Review, 0(0). [ISI Web of Science (Impact Factor: 4.3) and Scopus indexed; Q1]. 9. Alnoor, A., Muhsen, Y. R., Husin, N. A., Chew, X., Zolkepli, M. B., & Manshor, N. (2024). Z-cloud Rough Fuzzy-Based PIPRECIA and CoCoSo Integration to Assess Agriculture Decision Support Tools. International Journal of Fuzzy Systems, 1-14. [ISI Web of Science (Impact Factor: 4.3) and Scopus indexed; Q1]. 10. Muhsen, Y. R., Zubaidi, S. L., Husin, N. A., Alnoor, A., Božanić, D., & Hashim, K. S. (2024). The Weight Fuzzy Judgment Method for the Benchmarking Sustainability of Oil Companies. Applied Soft Computing, 111765. [ISI Web of Science (Impact Factor: 8.7) and Scopus indexed; Q1]. 11. Alnoor, A., Tiberius, V., Atiyah, A. G., Khaw, K. W., Yin, T. S., Chew, X., & Abbas, S. (2024). How positive and negative electronic word of mouth (eWOM) affects customers’ intention to use social commerce? A dual-stage multi group-SEM and ANN analysis. International Journal of Human–Computer Interaction, 40(3), 808-837. [ISI Web of Science (Impact Factor: 4.7) and Scopus indexed; Q1]. 12. Alnoor, A., Chew, X., Khaw, K. W., Muhsen, Y. R., & Sadaa, A. M. (2024). Benchmarking of circular economy behaviors for Iraqi energy companies based on engagement modes with green technology and environmental, social, and governance rating. Environmental Science and Pollution Research, 31(4), 5762-5783. [ISI Web of Science (Impact Factor: 5.8) and Scopus indexed; Q1]. 13. XinYing, C., Tiberius, V., Alnoor, A., Camilleri, M., & Khaw, K. W. (2024). The Dark Side of Metaverse: A Multi-Perspective of Deviant Behaviors From PLS-SEM and fsQCA Findings. International Journal of Human–Computer Interaction, 1-21. [ISI Web of Science (Impact Factor: 4.7) and Scopus indexed; Q1]. 14. Ali, J., Hussain, K. N., Alnoor, A., Muhsen, Y. R., & Atiyah, A. G. (2024). Benchmarking Methodology of Banks Based on Financial Sustainability Using CRITIC and RAFSI Techniques. Decision Making: Applications in Management and Engineering, 7(1), 315-341. [ISI Web of Science (Impact Factor: 1.5) and Scopus indexed; Q1]. 15. Albahri, A. S., Duhaim, A. M., Fadhel, M. A., Alnoor, A., Baqer, N. S., Alzubaidi, L., & Deveci, M. (2023). A systematic review of trustworthy and explainable artificial intelligence in healthcare: Assessment of quality, bias risk, and data fusion. Information Fusion. [ISI Web of Science (Impact Factor: 18.6) and Scopus indexed; Q1]. 16. Hesselbarth, I., Alnoor, A., & Tiberius, V. (2023). Behavioral strategy: A systematic literature review and research framework. Management Decision, 61(9), 2740-2756. [ISI Web of Science (Impact Factor: 4.6) and Scopus indexed; Q1]. 17. Abbas, S., Alnoor, A., Yin, T. S., Sadaa, A. M., Muhsen, Y. R., Khaw, K. W., & Ganesan, Y. (2023). Antecedents of trustworthiness of social commerce platforms: a case of rural communities using multi group SEM & MCDM methods. Electronic commerce research and applications, 62, 101322. [ISI Web of Science (Impact Factor: 6) and Scopus indexed; Q1]. 18. Sandberg, H., Alnoor, A., & Tiberius, V. (2023). Environmental, social, and governance ratings and financial performance: Evidence from the European food industry. Business Strategy and the Environment, 32(4), 2471-2489. [ISI Web of Science (Impact Factor: 13) and Scopus indexed; Q1]. 19. Chew, X., Khaw, K. W., Alnoor, A., Ferasso, M., Al Halbusi, H., & Muhsen, Y. R. (2023). Circular economy of medical waste: novel intelligent medical waste management framework based on extension linear Diophantine fuzzy FDOSM and neural network approach. Environmental Science and Pollution Research, 30(21), 60473-60499. [ISI Web of Science (Impact Factor: 5.8) and Scopus indexed; Q1]. 20. Abdullah, H. O., Atshan, N., Al-Abrrow, H., Alnoor, A., Valeri, M., & Erkol Bayram, G. (2023). Leadership styles and sustainable organizational energy in family business: modeling non-compensatory and nonlinear relationships. Journal of Family Business Management, 13(4), 1104-1131. [ISI Web of Science (Impact Factor: 2.7) and Scopus indexed; Q1]. 21. Zaidan, A. A., Alnoor, A., Albahri, O. S., Mohammed, R. T., Alamoodi, A. H., Albahri, A. S., & Malik, R. Q. (2023). Review of artificial neural networks-contribution methods integrated with structural equation modeling and multi-criteria decision analysis for selection customization. Engineering Applications of Artificial Intelligence, 124, 106643. [ISI Web of Science (Impact Factor: 8) and Scopus indexed; Q1]. 22. Alnoor, A., Khaw, K. W., Chew, X., Abbas, S., & Khattak, Z. Z. (2023). The influence of the barriers of hybrid strategy on strategic competitive priorities: evidence from oil companies. Global journal of flexible systems management, 24(2), 179-198. [Scopus indexed; Q1]. 23. Chew, X., Alharbi, R., Khaw, K. W., & Alnoor, A. (2023). How information technology influences organizational communication: the mediating role of organizational structure. PSU Research Review. [Scopus indexed; Q1]. 24. Faris, M., Mahmud, M. N., Salleh, M. F. M., & Alnoor, A. (2023). Wireless sensor network security: A recent review based on state-of-the-art works. International Journal of Engineering Business Management, 15, 18479790231157220. [ISI Web of Science (Impact Factor: 3.3) and Scopus indexed; Q1]. 25. Khaw, K. W., Alnoor, A., Al-Abrrow, H., Tiberius, V., Ganesan, Y., & Atshan, N. A. (2023). Reactions towards organizational change: a systematic literature review. Current Psychology, 42(22), 19137-19160. [ISI Web of Science (Impact Factor: 2.8) and Scopus indexed; Q1]. 26. Khaw, K. W., Camilleri, M., Tiberius, V., Alnoor, A., & Zaidan, A. S. (2023). Benchmarking electric power companies’ sustainability and circular economy behaviors: using a hybrid PLS-SEM and MCDM approach. Environment, Development and Sustainability, 1-39. [ISI Web of Science (Impact Factor: 4.9) and Scopus indexed; Q1]. 27. Sadaa, A. M., Ganesan, Y., Khaw, K. W., Alnoor, A., Abbas, S., Chew, X., & Bayram, G. E. (2023). Based on the perception of ethics in social commerce platforms: adopting SEM and MCDM approaches for benchmarking customers in rural communities. Current Psychology, 42(35), 31151-31185. [ISI Web of Science (Impact Factor: 2.8) and Scopus indexed; Q1]. 28. Al-Abrrow, H., Fayez, A. S., Abdullah, H., Khaw, K. W., Alnoor, A., & Rexhepi, G. (2023). Effect of open-mindedness and humble behavior on innovation: mediator role of learning. International Journal of Emerging Markets, 18(9), 3065-3084. [ISI Web of Science (Impact Factor: 2.7) and Scopus indexed; Q1]. 29. Khaw, K. W., Thurasamy, R., Al-Abrrow, H., Alnoor, A., Tiberius, V., Abdullah, H. O., & Abbas, S. (2023). Influence of generational status on immigrants’ entrepreneurial intentions to start new ventures: a framework based on structural equation modeling and multicriteria decision-making. Journal of Entrepreneurship in Emerging Economies, 15(3), 589-634. [ISI Web of Science (Impact Factor: 3.7) and Scopus indexed; Q1]. 30. Alnoor, A., Atiyah, A. G., & Abbas, S. (2024). Unveiling the Determinants of Digital Strategy from the Perspective of Entrepreneurial Orientation Theory: A Two-Stage SEM-ANN Approach. Global Journal of Flexible Systems Management, 1-18. [Scopus indexed; Q1]. 31. Khaw, K. W., Sadaa, A. M., Alnoor, A., Zaidan, A. S., Ganesan, Y., & Chew, X. (2023). Spurring sustainability commitment strategy of family-owned SMEs: A multi-analytical SEM & ANFIS perspective. The Journal of High Technology Management Research, 34(1), 100453. [Scopus indexed; Q1]. 32. Alnoor, A., Atiyah, A. G., & Abbas, S. (2023). Toward digitalization strategic perspective in the European food industry: non-linear nexuses analysis. Asia-Pacific Journal of Business Administration. [ISI Web of Science (Impact Factor: 3.8) and Scopus indexed; Q1]. 33. Ahmed, M. A., Al-Qaysi, Z. T., Albahri, A. S., Alqaysi, M. E., Kou, G., Albahri, O. S., & Alnoor, A. (2023). Intelligent decision-making framework for evaluating and benchmarking hybridized multi-deep transfer learning models: managing COVID-19 and beyond. International Journal of Information Technology & Decision Making, 2350046. [ISI Web of Science (Impact Factor: 3.5) and Scopus indexed; Q1]. 34. Alsalem, M. A., Mohammed, R., Albahri, O. S., Zaidan, A. A., Alamoodi, A. H., Dawood, K., & Alnoor, A. (2022). Rise of multiattribute decision‐making in combating COVID‐19: A systematic review of the state‐of‐the‐art literature. International Journal of Intelligent Systems, 37(6), 3514-3624. [ISI Web of Science (Impact Factor: 7) and Scopus indexed; Q1]. 35. Alsalem, M. A., Alamoodi, A. H., Albahri, O. S., Dawood, K. A., Mohammed, R. T., Alnoor, A., & Al-Obaidi, J. R. (2022). Multi-criteria decision-making for coronavirus disease 2019 applications: a theoretical analysis review. Artificial Intelligence Review, 55(6), 4979-5062. [ISI Web of Science (Impact Factor: 12) and Scopus indexed; Q1]. 36. Alnoor, A., Khaw, K. W., Al-Abrrow, H., & Alharbi, R. K. (2022). The hybrid strategy on the basis of Miles and Snow and Porter’s strategies: An overview of the current state-of-the-art of research. International Journal of Engineering Business Management, 14, 18479790221080214. [ISI Web of Science (Impact Factor: 3.3) and Scopus indexed; Q1]. 37. Khaw, K. W., Alnoor, A., Al-Abrrow, H., Chew, X., Sadaa, A. M., Abbas, S., & Khattak, Z. Z. (2022). Modelling and evaluating trust in mobile commerce: a hybrid three stage Fuzzy Delphi, structural equation modeling, and neural network approach. International Journal of Human–Computer Interaction, 38(16), 1529-1545. [ISI Web of Science (Impact Factor: 4.7) and Scopus indexed; Q1]. 38. Albahri, O. S., Zaidan, A. A., Albahri, A. S., Alsattar, H. A., Mohammed, R., Aickelin, U., Alnoor, A., & Al-Obaidi, J. R. (2022). Novel dynamic fuzzy decision-making framework for COVID-19 vaccine dose recipients. Journal of advanced research, 37, 147-168. [ISI Web of Science (Impact Factor: 10.7) and Scopus indexed; Q1]. 39. Albahri, A. S., Albahri, O. S., Zaidan, A. A., Alnoor, A., Alsattar, H. A., Mohammed, R., & Ahmed, M. A. (2022). Integration of fuzzy-weighted zero-inconsistency and fuzzy decision by opinion score methods under a q-rung orthopair environment: a distribution case study of COVID-19 vaccine doses. Computer Standards & Interfaces, 80, 103572. [ISI Web of Science (Impact Factor: 5) and Scopus indexed; Q1]. 40. Abbas, S., Al-Abrrow, H., Abdullah, H. O., Alnoor, A., Khattak, Z. Z., & Khaw, K. W. (2022). Encountering Covid-19 and perceived stress and the role of a health climate among medical workers. Current Psychology, 41(12), 9109-9122. [ISI Web of Science (Impact Factor: 2.8) and Scopus indexed; Q1]. 41. Albahri, A. S., Alnoor, A., Zaidan, A. A., Albahri, O. S., Hameed, H., Zaidan, B. B., & Yass, A. A. (2022). Hybrid artificial neural network and structural equation modelling techniques: a survey. Complex & Intelligent Systems, 8(2), 1781-1801. [ISI Web of Science (Impact Factor: 5.8) and Scopus indexed; Q1]. 42. Alnoor, A., Zaidan, A. A., Qahtan, S., Alsattar, H. A., Mohammed, R. T., Khaw, K. W., & Albahri, A. S. (2022). Toward a sustainable transportation industry: oil company benchmarking based on the extension of linear diophantine fuzzy rough sets and multicriteria decision-making methods. IEEE Transactions on Fuzzy Systems, 31(2), 449-459. [ISI Web of Science (Impact Factor: 11.9) and Scopus indexed; Q1]. 43. Atshan, N. A., Al‐Abrrow, H., Abdullah, H. O., Khaw, K. W., Alnoor, A., & Abbas, S. (2022). The effect of perceived organizational politics on responses to job dissatisfaction: the moderating roles of self‐efficacy and political skill. Global Business and Organizational Excellence, 41(2), 43-54. [Scopus indexed; Q1]. 44. Alnoor, A., Al-Abrrow, H., Al Halbusi, H., Khaw, K. W., Chew, X., Al-Maatoq, M., & Alharbi, R. K. (2022). Uncovering the antecedents of trust in social commerce: an application of the non-linear artificial neural network approach. Competitiveness Review: An International Business Journal, 32(3), 492-523. [ISI Web of Science (Impact Factor: 2.9) and Scopus indexed; Q1]. 45. Alharbi, R., & Alnoor, A. (2022). The influence of emotional intelligence and personal styles of dealing with conflict on strategic decisions. PSU Research Review, (ahead-of-print). [Scopus indexed; Q1]. 46. Alsalem, M. A., Albahri, O. S., Zaidan, A. A., Al-Obaidi, J. R., Alnoor, A., Alamoodi, A. H., & Jumaah, F. M. (2022). Rescuing emergency cases of COVID-19 patients: an intelligent real-time MSC transfusion framework based on multicriteria decision-making methods. Applied Intelligence, 1-25. [ISI Web of Science (Impact Factor: 5.3) and Scopus indexed; Q1]. 47. Al Mazrooei, A. K., Hatem Almaki, S., Gunda, M., Alnoor, A., & Manji Sulaiman, S. (2022). A systematic review of K–12 education responses to emergency remote teaching during the COVID-19 pandemic. International Review of Education, 68(6), 811-841. [Scopus indexed; Q1]. 48. Alnoor, A., Abdullah, H. O., Hadi, A. A., Khaw, K. W., Al-Awidi, I. A., Abbas, S., & Omrane, A. (2022). A Fuzzy Delphi analytic job demands-resources model to rank factors influencing open innovation. Transnational Corporations Review, 14(2), 178-192. [ISI Web of Science (Impact Factor: 3.5) and Scopus indexed; Q1]. 49. Abdullah, H. O., Thajil, K. M., Alnoor, A., Al-Abrrow, H., Khaw, K. W., Chew, X., & Sadaa, A. M. (2022). Predicting determinants of use mobile commerce through modelling non-linear relationships. Central European Business Review, 11(5), 23. [Scopus indexed; Q1]. 50. Al-Abrrow, H., Ali, J., & Alnoor, A. (2022). Multilevel influence of routine redesigning, legitimacy and functional affordance on sustainability accounting: Mediating role of organizational sense-making. Global Business Review, 23(2), 287-312. [ISI Web of Science (Impact Factor: 2.4) and Scopus indexed; Q1]. 51. Baqer, N. S., Albahri, A. S., Mohammed, H. A., Zaidan, A. A., Amjed, R. A., Al-Bakry, A. M., & Alnoor, A. (2022). Indoor air quality pollutants predicting approach using unified labelling process-based multi-criteria decision making and machine learning techniques. Telecommunication Systems, 81(4), 591-613. [ISI Web of Science (Impact Factor: 2.5) and Scopus indexed; Q1]. 52. Hamid, R. A., Albahri, A. S., Alwan, J. K., Al-Qaysi, Z. T., Albahri, O. S., Zaidan, A. A., & Alnoor, A. (2021). How smart is e-tourism? A systematic review of smart tourism recommendation system applying data management. Computer Science Review, 39, 100337. [ISI Web of Science (Impact Factor: 12.9) and Scopus indexed; Q1]. 53. Albahri, A. S., Alnoor, A., Zaidan, A. A., Albahri, O. S., Hameed, H., Zaidan, B. B., & Yass, A. A. (2021). Based on the multi-assessment model: towards a new context of combining the artificial neural network and structural equation modelling: a review. Chaos, Solitons & Fractals, 153, 111445. [ISI Web of Science (Impact Factor: 7.8) and Scopus indexed; Q1]. 54. Fadhil, S. S., Ismail, R., & Alnoor, A. (2021). The influence of soft skills on employability: a case study on technology industry sector in Malaysia. Interdisciplinary Journal of Information, Knowledge, and Management, 16, 255. [Scopus indexed; Q2]. 55. Krishnan, E., Mohammed, R., Alnoor, A., Albahri, O. S., Zaidan, A. A., Alsattar, H., & Alazab, M. (2021). Interval type 2 trapezoidal‐fuzzy weighted with zero inconsistency combined with VIKOR for evaluating smart e‐tourism applications. International Journal of Intelligent Systems, 36(9), 4723-4774. [ISI Web of Science (Impact Factor: 7) and Scopus indexed; Q1]. 56. Alsalem, M. A., Alsattar, H. A., Albahri, A. S., Mohammed, R. T., Albahri, O. S., Zaidan, A. A., & Alnoor, A. (2021). Based on T-spherical fuzzy environment: a combination of FWZIC and FDOSM for prioritising COVID-19 vaccine dose recipients. Journal of infection and public health, 14(10), 1513-1559. [ISI Web of Science (Impact Factor: 6.7) and Scopus indexed; Q1]. 57. AL‐Abrrow, H., Al‐Maatoq, M., Alharbi, R. K., Alnoor, A., Abdullah, H. O., Abbas, S., & Khattak, Z. Z. (2021). Understanding employees’ responses to the COVID‐19 pandemic: The attractiveness of healthcare jobs. Global Business and Organizational Excellence, 40(2), 19-33. [Scopus indexed; Q1]. 58. Alnoor, A. M., Al‐Abrrow, H., Abdullah, H., & Abbas, S. (2020). The impact of self‐efficacy on employees' ability to accept new technology in an Iraqi university. Global Business and Organizational Excellence, 39(2), 41-50. [Scopus indexed; Q1]. 59. Eneizan, B., Mohammed, A. G., Alnoor, A., Alabboodi, A. S., & Enaizan, O. (2019). Customer acceptance of mobile marketing in Jordan: An extended UTAUT2 model with trust and risk factors. International Journal of Engineering Business Management, 11, 1847979019889484. [ISI Web of Science (Impact Factor: 3.3) and Scopus indexed; Q1]. 60. Al-Abrrow, H., Alnoor, A., & Abbas, S. (2019). The effect of organizational resilience and CEO’s narcissism on project success: Organizational risk as mediating variable. Organization Management Journal, 16(1), 1-13. [Scopus indexed; Q1]. 61. Al-Abrrow, H., Alnoor, A., Ismail, E., Eneizan, B., & Makhamreh, H. Z. (2019). Psychological contract and organizational misbehavior: Exploring the moderating and mediating effects of organizational health and psychological contract breach in Iraqi oil tanks company. Cogent Business & Management, 6(1), 1683123. [ISI Web of Science (Impact Factor: 3) and Scopus indexed; Q1]. 62. Hadi, A. A., Alnoor, A., & Abdullah, H. O. (2018). Socio-technical approach, decision-making environment, and sustainable performance: Role of ERP systems. Interdisciplinary Journal of Information, Knowledge, and Management, 13, 397-415. [Scopus indexed; Q1]. Book Chapters 1. Paiman Ahmad, M. U., & Alnoor, A. (2025). New Challenges and Unexpected Threats–the Iraqi Case. The European Environmental Conscience in the EU: Finance, Innovation, and External Relations of the EU, 48. [Scopus indexed]. 2. Ahmad, P., Alnoor, A., & Mohamad Khan, T. N. (2024). The Question of Job Losses in the Fossil Fuel Economies During Energy Transition: Losses and Gains. In Sustainability Development through Green Economics (pp. 219-229). Emerald Publishing Limited. [Scopus indexed]. 3. Sak, M., Alnoor, A., Valeri, M., & Bayram, G. E. (2023). The role of digital transformation on women empowerment for rural areas: the case of Turkey. In Tourism Innovation in the Digital Era (pp. 91-105). Emerald Publishing Limited. [Scopus indexed]. 4. Ahmed, M. G., Sadaa, A. M., Alshamry, H. M., Alharbi, M. A., Alnoor, A., & Kareem, A. A. (2023). Crisis, resilience and recovery in tourism and hospitality: a synopsis. In Tourism and hospitality in Asia: crisis, resilience and recovery (pp. 3-19). Singapore: Springer Nature Singapore. [Scopus indexed]. 5. Ferasso, M., & Alnoor, A. (2022). Artificial neural network and structural equation modeling in the future. In Artificial Neural Networks and Structural Equation Modeling: Marketing and Consumer Research Applications (pp. 327-341). Singapore: Springer Nature Singapore. [Scopus indexed]. 6. Wah, K. K., Omar, A. Z., Alnoor, A., & Alshamkhani, M. T. (2022). Technology application in tourism in Asia: comprehensive science mapping analysis. In Technology Application in Tourism in Asia: Innovations, Theories and Practices (pp. 53-66). Singapore: Springer Nature Singapore. [Scopus indexed]. Conference Papers 1. Al-Lami, G. T., AL-Abrrow, H., Abdullah, H. O., & Alnoor, A. (2024, June). Exploring Customer Engagement Intentions with Interactive Smart Tables of AI for Full-Service Restaurants Sustainability. In International Conference on Explainable Artificial Intelligence in the Digital Sustainability (pp. 168-186). Cham: Springer Nature Switzerland. [Scopus indexed]. 2. Mohammed, A. A., AL-Abrrow, H., Thajil, K. M., Alnoor, A., & Abbas, S. (2024, June). The Role of Artificial Intelligence in Improving Customer Service and Retaining Human Resources: Digital Sustainability as a Mediating Variable. In International Conference on Explainable Artificial Intelligence in the Digital Sustainability (pp. 77-92). Cham: Springer Nature Switzerland. [Scopus indexed]. 3. Husin, N. A., Abdulsaeed, A. A., Muhsen, Y. R., Zaidan, A. S., Alnoor, A., & Al-mawla, Z. R. (2023, December). Evaluation of Metaverse Tools Based on Privacy Model Using Fuzzy MCDM Approach. In International Multi-Disciplinary Conference-Integrated Sciences and Technologies (pp. 1-20). Cham: Springer Nature Switzerland. [Scopus indexed]. Edited Books 1. Alnoor, A., Bayram, G.E., XinYing, C. and Shah, S.H.A. (2024). The Role of Artificial Intelligence in Regenerative Tourism and Green Destinations (New Perspectives in Tourism and Hospitality Management), Emerald Publishing Limited, Leeds, pp. i-xxvi. [Scopus indexed]. 2. Alnoor, A. Camilleri, M. Al-Abrrow, H. Valeri, M. Gül Erkol, B. Yousif R.M., (2024). Explainable Artificial Intelligence in the Digital Sustainability Administration. Singapore: Springer. [Scopus indexed]. 3. Al-Emran, M., Ali, J. H., Valeri, M., Alnoor, A., & Hussien, Z. A. (Eds.). (2023). Beyond Reality: Navigating the Power of Metaverse and Its Applications: Proceedings of 3rd International Multi-Disciplinary Conference-Theme: Integrated Sciences and Technologies (IMDC-IST 2024) Volume 1 (Vol. 895). Springer Nature. [Scopus indexed]. 4. Al-Emran, M., Ali, J. H., Valeri, M., Alnoor, A., & Hussien, Z. A. (Eds.). (2023). Beyond Reality: Navigating the Power of Metaverse and Its Applications: Proceedings of 3rd International Multi-Disciplinary Conference-Theme: Integrated Sciences and Technologies (IMDC-IST 2024) Volume 2 (Vol. 895). Springer Nature. [Scopus indexed]. 5. Alnoor, A., Wah, K. K., & Hassan, A. (Eds.). (2022). Artificial neural networks and structural equation modeling: Marketing and consumer research applications. Singapore: Springer. [Scopus indexed].