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Shaima Hamad Salim Al Mashaikhi
”Cosmetic products project“

In 2017, I started studying Business Administration and the competitors. I have started working with
in Team Entrepreneurship which had a great role my project since I was a student as I felt that I am
in developing my skills and experience in different ready to establish it because of the knowledge
fields. After graduation, I decided to launch my own that I have gained from my major. Although I have
business by establishing a cosmetic brand called faced many difficulties, the project witnessed
)Marrocolootshy( in Oman. The brand is 100% nat- great success. In the time being, I am planning
ural and free of chemicals. to extend the kiosks in different regions in the
I have started my project when I was studying En- Sultanate, to participate in the local exhibitions,
trepreneurship which provoked many ideas to my to supply beauty parlors with my natural prod-
mind. One of these ideas was )Marrocolootshy(. I ucts, and to carry out courses on how to make
have noticed that many women, especially in the such natural products. When it comes to achieve-
gulf countries preferred natural cosmetic products. ments, there is no one hug step, it is a summation
Then, I dedicated my time and effort to explore the of gradual steps. My main objective is to apply the
products that suit my customers’ taste. culture of entrepreneurship and to enhance my
I have taken this decision after analyzing the local ability in implement my skills to achieve my ulti-
market, the economic viability, the target customer mate goals.